Primary Palette
Our brand colors are inspired by the native plants that beautify communities nationwide. With tone-on-tone colors, the primary palette creates a harmonious feeling that conveys a sense of experience and calm.
Wild Ones
RGB: 99 100 102
HEX: #636466
CMYK: 3 2 0 60
Stem
RGB: 53 114 63
HEX: #35723F
CMYK: 54 0 45 55
Prickly Pear
RGB: 140 164 93
HEX: #8CA45D
CMYK: 15 0 43 36
Chickadee
RGB: 65 64 66
HEX: #414042
CMYK: 2 3 0 74
Dragonfly
RGB: 243 241 239
HEX: #F3F1EF
CMYK: 0 1 2 5
Secondary Palette
Our secondary colors add vibrancy and energy to our palette. We use them intentionally as accents and in illustrations.
Goldenrod
RGB: 241 190 72
HEX: #F1BE48
CMYK: 0 21 70 5
Monarch
RGB: 220 88 42
HEX: #DC582A
CMYK: 0 60 81 14
Coneflower
RGB: 161 90 149
HEX: #A15A95
CMYK: 0 44 7 37
Chapter Specific
On the chapter websites and social media profile pages, we use a specific color, Elderberry, to signify a Wild Ones chapter.
Elderberry
RGB: 62 33 75
HEX: #3E214B
CMYK: 17 56 0 71